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customer buying process

См. также в других словарях:

  • Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

  • Customer involvement management — Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management[1]. CIM is about identifying and developing possibilities to involve customers in the business and… …   Wikipedia

  • Customer to customer — (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In… …   Wikipedia

  • buying decision — ˈbuying deˌcision noun [countable] MARKETING the process of deciding to buy a product: • Is the company s web site designed to help the customer through the buying decision process as quickly and easily as possible? * * * buying decision UK US… …   Financial and business terms

  • Customer intelligence — Contents 1 What it is 2 CI and CRM 3 Process 4 Example sources of data for CI 5 Benefits …   Wikipedia

  • Customer base — The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of …   Wikipedia

  • IBM Tivoli Unified Process (ITUP) — is a knowledge base of widely accepted industry best practices and the accumulated experience from IBM s client engagements. The knowledge base is comprised of detailed, industry wide IT service management processes, and is an integral part of… …   Wikipedia

  • Purchasing process — Purchasing is the formal process of buying goods and services. The Purchasing Process can vary from one organization to another, but there are some common key elements. The process usually starts with a Demand or requirements[1] – this could be… …   Wikipedia

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